Turning back the hands of time ( with anti aging products)

When you shop for an anti aging cream at your department store's cosmetic counter or at a drug store, are you confused about the number of choices? Well, you are not alone. In a recent survey conducted by the American Academy of Dermatology, 94 per cent of the 2,079 American women surveyed are confused about over the counter and prescription anti aging products as well as anti-aging treatments available at their doctor's office.

“The best place for consumers to find answers to their questions about aging skin is from their dermatologist, since we are the experts in the diagnosis and medical, surgical and cosmetic treatment of aging skin,” says dermatologist Arielle N.B. Kauvar, MD, Clinical Associate Professor of Dermatology, New York University School of Medicine, New York, NY. “Potentially, women could save time, money and confusion by simply seeking out the advice of a dermatologist, rather than guessing what might work for them.”

The survey also found that over 69 percent of women are concerned by the visible signs of aging, such as fine lines, wrinkles, and dryness, 47 percent want to improve the look of the skin around their eyes , and 18 percent want to improve the look of the skin around their mouth.

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